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Mustafa Hussein
Mustafa Hussein

CEO at Real Media

5 Local Marketing Strategies That Work!

What is local marketing, and why do smaller businesses need to engage in it? This means targeting people in your area. Obviously, many businesses can go after people around the world. However, others can only do business with local customers. Think restaurants, gyms, and healthcare providers, are prime examples of smaller companies that do business with only local people. People are only willing to drive so far to your physical location to do business with you.

However, if you have a business that lends itself to national or global customers, you can also target local customers separately. Some people would simply rather do business with local companies. Therefore, you might want to do some local advertising apart from your national efforts.

So how do you get more local customers? Several ways work really well. Here are my top five favorite strategies you can start with:

1) Google my Business

People today search online first, often using Google, then visit the business. Google my Business is a free tool by Google that will let you manage much of the information that appears on the search results when your prospects are searching online – including location, hours, contact info, pictures, reviews, and much more.

This is one of the cheapest strategies to target people in your area. Because Google gives this effective GMB tool for free to businesses, we’re giving you in-depth training on how you can optimize and take advantage of it for free. If you haven’t claimed or not utilizing your free GMB listing, learn how to create your Google My Business account, verify your business, and make your listing as strong as possible, click the button/link below.

2) Go Local on Social

Social media is arguably the most efficient way to connect with locals. Most social platforms provide plenty of localization options, from setting a location in your profile to consistently posting and tagging the location of each post or adding local hashtags in the captions or comments.

If you don’t have the amount of time to grow your Business Social Profiles and just want to focus on growing your business, you’re not alone. Many companies have tried to promote their products and services online without being successful and forgot about actually working on and scaling their business. With our talented copywriters and graphic designers, we manage Social Media accounts for local businesses and have generated consistent results for our clients using the ‘Go Local on Social’ method and we’re able to increase your online presence as well.

3) Fast, Localized Mobile-Friendly Website

Google recently updated their mobile algorithm so that businesses that don’t have mobile-friendly websites may not show up in mobile search results. This is important to note because it’s killing businesses who are spending money on unresponsive mobile websites – and for local businesses, it is even more essential and they don’t even know it.

Customer attention has gone Mobile and if your site isn’t mobile-friendly, you’re losing online visibility and not to mention customers – at an alarming rate. Before you embark on the last 2 local marketing strategies, confirm your website is Mobile-Friendly. If you’re not sure about your own site’s mobile responsiveness, use Google’s Mobile-Friendly Test Tool.

4) Start with SEO or PPC

Small local business owners don’t usually have the bandwidth to invest both the Time AND Money into these strategies – SEO and PPC. Get focused and invest in only one of these Strategies – Search Engine Optimization or Pay-per-Click at startup until you get consistent results. If you’re not sure which one to start with, I’ve written another blog to help you decide which is right for you -> SEO vs PPC – Which One Is Right For You?

5) Paid Ads

Every Marketing Strategy we’ve covered so far is either free or take time to see Return on Investment. However, running Social Media Paid Ads is by far the fastest way to get paying clients and customers. This is where you can run highly customized and targeted ads and the platform you chose to run your ad on, for example, Facebook, will show your ad to your targeted audience in their news feed, based on your preferences and demographics and much more

So how do you convert traffic into Sales?

Now that you know how to drive traffic to your offer, you must focus on making sales.

  • Sell them a front-end low-ticket offer on the landing page or …
  • Capture their email to nurture them until they’re ready to buy

This should be your main goal, so you can keep marketing to them. The average customer requires to hear from you at least four to seven times before they do business with you. Therefore, if you give up after the first contact you are probably missing out on the majority of your sales.

Track each ad source separately to tweak and improve which one is working and turn off which one is not. The bottom line is that local advertising can be effective when done right. Implement these tips, and you will get your marketing efforts on track.

P.S

If you need help with any of the strategies mentioned in this article or any other help with your marketing,

Book Your Free Strategy Session

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About The Author
About The Author

Mustafa Hussein is the Founder & Creative Director at Real Media