Mustafa Hussein
Mustafa Hussein

CEO at Real Media

How Local SEO Can Help Realtors

Real estate is a huge business. Not just online but offline as well. But you don’t need me to tell you that. Many real estate agents fail to use the internet to their advantage. Yes, having a website is great. You can have prospects browse through your listings, and schedule showing appointments all on your website. 

Real estate agents have a better chance of increasing traffic to their website by focusing on Local SEO. Optimizing towards a specific geographic area will help in establishing a presence for your website while eliminating the need to compete based on generic termed content that will not differentiate your local agency in Columbus, OH from an agent in Minneapolis, MN.

A blog is a great way to begin achieving consistent results by sticking to this Local SEO formula. The benefits of blogging that social media does not have is that you can create optimized content that your potential clients would relate to, find useful, thus bringing them back to your site. Simply include your geographically related keywords and phrases in the content.

For example, if you have listings for properties in Columbus, a good posting for a blog might be “What to Look For When House Shopping in Columbus”. See how that title is geo-specific? That right there is relatable, and irresistible to click by your target client. You can make the content of the blog post by making it more Local SEO friendly with specific local keywords. 

In this blog post, you could talk about:

  • What a buyer should look for when shopping for a house in Columbus,
  • The necessity of buyer’s insurance in Columbus,
  • Best school districts in the Columbus Area
  • Overpriced areas of Columbus, etc.

Try to keep the content fresh, up-to-date, and exciting to read. Remember, people will come across your article on a search engine, like google, – looking for a local Real Estate agent and consequently decide to visit your site and use your services.

That’s A FREE Hot Lead.

One thing that has made a blog a valuable tool is the Newsletter. Email Newsletters send automatic emails to your subscribers as soon as you publish a blog post or a new listing. How does this help a Real Estate agent? Let’s say I’m hunting for a house in the Greater Columbus Area. I may not have the time to check your site every few hours for updated listings. If you have a newsletter on your website as a Realtor, I sign up and would know instantly that a new listing became available, right from my inbox. How awesome is that!

The point is to stand out from your competition. Setting up a blog and utilizing Newsletter are two ways that can be achieved. Also, try to set the goal of becoming the most valuable resource for information pertaining to your market and specialty. Whether buying or renting, people need a place to turn to for information. If you can provide it, you will have an abundance of traffic and clients to match

If you are a Real Estate Agent that needs help with establishing a solid Online Presence, you’ve come to the right place. We offer curated marketing services including web design, lead generation, etc., and other cool stuff like video animations, specifically for Real Estate professionals. If you’re interested, subscribe below for updates.


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About The Author
About The Author

Mustafa Hussein is the Founder & Creative Director at Real Media



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